Businesses Do Better When Clients & Employees are Given Gifts in a Show of Appreciation
Updated: Jan 19
Where would your business be if not for your loyal clients and employees? The holidays are already upon us, which means you are likely writing your shopping list. If you haven’t done so in the past, you may want to consider showing how much you appreciate your clients and employees with some very thoughtful gifts this holiday season. Many businesses even throw parties for employees, clients, and their families as a year-end celebration.
At the end of the day, showing your appreciation with holiday gifts and/or celebrations makes perfect business sense. Think of these expenditures as an investment in the future of your company by recognizing those individuals who’ve been helping build it all along. If you are
wondering what types of gifts would be appropriate, go HERE and you will find a gift guide. With our help you should have no trouble finding great gift ideas for clients and employees alike.
If you are still not sold on the idea of giving out all these gifts, here are some reasons you should at least think about it:
Gifts are a Good Way to Say Thanks for Your Hard Work & Dedication
Giving a valued employee a gift shows that you appreciate their contributions to the company. Adding a personal message expressing your heartfelt thanks is the “cherry on the top.” Once a major project has been completed, everyone who worked so hard will definitely appreciate the gesture. Some individuals likely deserve an extra special, more expensive gift. But for others, a generous gift card is more than enough.
However, if you want to go to the trouble of getting someone the perfect gift, it’s important to find out about their interests, activities, and hobbies. Just having this knowledge can make all the difference in the world as they’ll likely be very surprised and happy to receive something so perfect. And, if you happen to be on the receiving end of such a present, you should express your appreciation by saying, “This is magnificent, thanks so much.”
Unfortunately, there’s always the chance that someone may be upset when they notice their coworker getting a more expensive gift. So, when you’re deciding what to buy keep in mind that if you put some thought into what you’re choosing, that can make the difference. When employees receive gifts that gesture can go a long way toward boosting morale among the workforce. They’ll be even more committed to doing a good job and feel even more bonded to you and the company.
Gifts to Clients & Customers Make Them Realize They’re Appreciated
As mentioned above, it’s important to show clients and customers how much you appreciate their business. On a personal level, by putting a smile on their face they’ll likely find ways to return the favor. To make them feel even more special, you will want to take the time to find something especially appropriate for them.
With that in mind, the last thing you would want is to choose something they may consider offensive, so avoid “joke gifts” when the recipient is a valued client or customer. Taken the wrong way, this could damage your relationship. So again, put a little effort into this by trying to determine their cultural background, and what they like to do for fun. The type of gift you choose is an indication of how you feel about them and their contribution(s) to your business.
Because there are so many options in the marketplace today, you can get easily confused about what to choose. To ensure that you don’t miss the mark, try to find something that says you made an effort to get them something special, a gift that truly shows that you recognize the importance of the relationship. Giving them something unique will make the gesture even more significant.
A Thank You Gift Can Solidify Relationships with Clients & Customers
A gift often creates a bond between the gift-giver and recipient, one that can be valued for a long time to come. Many times the reason for the gift is due to a special occasion, which means it should be appropriate for the occasion. For example, you certainly would not give someone a Christmas present when celebrating the completion of a work project. You can find many gift options for employees and clients, like personalized trophies or digital devices, but choosing just the right one can be challenging. This is why it’s important that you make the effort to find out more about the recipient.
You can ask around to see what any of your colleagues know about the person’s interests, hobbies, or activities outside of business. If you’re lucky enough to find out what you need, it makes it a lot easier to select the right gift. Also, you’ll want to figure out how you’re going to present the gift, so that any awkwardness can be avoided. Keep in mind that giving the wrong gift is worse than no gift at all, so don’t take any chances that could ruin the relationship.
Making sure that the gifts you present to employees and clients are as perfect as possible can have a huge impact on your business. Your employees will be motivated to work harder knowing how much you appreciate them, and your clients will remain loyal. Making this effort will certainly benefit your business in the long run.