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How can hotels increase conversion rates by promoting events?

Updated: Jun 6

Hotel Event Merch

Hotels can increase conversion rates by promoting events through various strategies designed to attract guests and encourage bookings. Here are several effective ways:


  1. Create Compelling Event Packages: Develop packages that combine accommodation with event tickets or special perks related to the event, such as VIP access or exclusive amenities.

  2. Targeted Marketing: Utilize targeted digital marketing campaigns to reach potential attendees who might be interested in both the event and staying at the hotel. This can include email marketing, social media advertising, and partnering with event organizers for cross-promotion.

  3. Highlight Unique Selling Points: Emphasize any unique selling points or amenities the hotel offers that align with the event, such as proximity to the venue, transportation services, or special discounts for event attendees.

  4. Event Landing Page: Create a dedicated landing page on the hotel's website specifically for the event, providing detailed information about the event, accommodation options, and any special offers or packages available.

  5. Engage with Event Attendees: Engage with attendees on social media platforms by sharing content related to the event, offering behind-the-scenes glimpses, and encouraging interaction. This helps build excitement and can lead to increased bookings.

  6. Partner with Event Organizers: Collaborate with event organizers to cross-promote each other's offerings. This can involve sharing marketing materials, offering discounts to each other's customers, or even hosting pre or post-event activities at the hotel.

  7. Incentivize Early Booking: Offer special discounts or incentives for guests who book their accommodation early in conjunction with event tickets. Early booking discounts can create a sense of urgency and encourage guests to secure their accommodations sooner.

  8. Utilize Influencer Marketing: Partner with influencers or bloggers who have a relevant audience interested in the event's theme or topic. Influencers can create engaging content that showcases both the event and the hotel, reaching a wider audience and driving bookings.

  9. Host Pre or Post-Event Activities: Organize special activities or experiences at the hotel either before or after the event to entice attendees to extend their stay. This could include networking events, workshops, or exclusive dinners.

  10. Collect and Showcase Testimonials: Collect testimonials from past guests who attended similar events and stayed at the hotel. Share these testimonials on your website and marketing materials to build credibility and trust with potential attendees.


By implementing these strategies, hotels can effectively promote events and increase conversion rates by enticing guests to book accommodations in conjunction with attending the event.


 

Most effective Type Of Custom Merch For Events (click on image to get more info)



 

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