Most companies spend their branded merchandise budget on cheap items that end up in the trash within weeks. But what if your branded merch lasted ten years? Discover why quality branded merchandise is one of the most powerful — and most overlooked — marketing tools available, and how one OGIO laptop bag changed the way we think about brand loyalty forever.

When business is booming, most hotels, restaurants, and airlines make the same costly mistake — they stop marketing. Here's why the best time to invest in your brand is exactly when you think you don't need to.