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The Ultimate Guide to Custom Imprinted Beach Towels: Make a Splash with Personalized Designs

When it comes to beach outings, poolside relaxation, or even summer promotions, custom imprinted beach towels stand out as a perfect blend of utility and branding. These towels not only offer comfort and style but also serve as a fantastic canvas for promoting your brand. Let's dive into why custom imprinted beach towels should be your next promotional item and how to choose the best ones for your needs.

Custom Imprinted Beach Towels

Why Choose Custom Imprinted Beach Towels?

  1. High Visibility: Beach towels are large and often spread out, making them highly visible to everyone around. Your brand logo, slogan, or design will catch the eyes of many potential customers.

  2. Utility: Everyone needs a beach towel, whether they're heading to the beach, the pool, or just lounging in the backyard. This ensures that your promotional item will be used frequently, keeping your brand in constant view.

  3. Brand Association: By providing a high-quality, attractive towel, you associate your brand with positive experiences and reliability. Every time someone uses your towel, they'll be reminded of your business.

  4. Customization Options: From colors and patterns to logos and messages, custom beach towels offer endless possibilities to showcase your brand's personality.

How to Choose the Perfect Custom Imprinted Beach Towels

1. Material Matters

The material of the towel significantly impacts its comfort and durability. Here are a few popular choices:

  • Cotton: Soft, absorbent, and comfortable, cotton is a classic choice for beach towels. Egyptian and Turkish cotton are top-tier options known for their luxurious feel.

  • Microfiber: Lightweight, quick-drying, and compact, microfiber towels are perfect for active individuals and travelers.

  • Velour: These towels have a smooth, velvety surface that’s perfect for vibrant, detailed prints.

2. Size and Weight

Beach towels come in various sizes and weights. Consider the following:

  • Standard Size: Typically around 30” x 60”, these are great for individual use.

  • Oversized Towels: Perfect for couples or families, these can be as large as 40” x 70”.

  • Weight: Measured in GSM (grams per square meter), higher GSM indicates a thicker, more absorbent towel. For beach towels, a GSM of 400-600 is ideal.

3. Printing Techniques

The method used to imprint your design can affect the appearance and durability of your custom beach towels:

  • Screen Printing: Best for bold, simple designs with few colors. It’s cost-effective for large quantities.

  • Digital Printing: Perfect for complex, multi-colored designs. It offers high-resolution prints and is ideal for smaller batches.

  • Embroidery: While less common for towels, embroidery offers a classy, durable option for logos and monograms.

  • Heat Transfer Printing: This method uses heat to transfer a design from a paper or vinyl sheet onto the towel. It’s excellent for detailed and colorful designs.

  • Dye Sublimation: This technique uses heat to transfer dye onto the towel fabric, resulting in vibrant, long-lasting prints. It’s ideal for all-over designs and photographic images.

  • Jacquard Weaving: Instead of printing, this method weaves the design directly into the fabric. It offers a high-end, textured look and is extremely durable.

Top Uses for Custom Imprinted Beach Towels

  1. Corporate Gifts: Show appreciation to your employees or clients with personalized beach towels. They make excellent gifts that are both practical and thoughtful.

  2. Promotional Giveaways: Attract attention at trade shows, events, or social media contests by offering custom beach towels as prizes. Their large imprint area ensures your brand gets noticed.

  3. Merchandise: If you run a business in the hospitality or retail industry, selling custom imprinted beach towels can be a lucrative addition to your product line.

  4. Fundraisers: Custom towels can be a unique item to sell for fundraising events, helping to raise money while promoting your cause.

Caring for Your Custom Imprinted Beach Towels

To ensure your custom imprinted beach towels last and continue to look great, follow these care tips:

  • Wash Before Use: This helps to remove any excess dye and enhances absorbency.

  • Avoid Bleach: Use mild detergent and avoid bleach to prevent fading.

  • Drying: Air drying or tumble drying on low heat helps maintain the towel’s softness and integrity.


Custom imprinted beach towels are a versatile and effective promotional tool. With their large imprint area, practicality, and endless customization options, they are a surefire way to boost your brand visibility and leave a lasting impression. Whether for corporate gifts, promotional giveaways, or retail merchandise, investing in high-quality custom beach towels is a decision that will bring waves of benefits.


With so many options available, choosing the right branded promotional item can be overwhelming. Since 2016, we, at Florida Custom Merch, have helped numerous businesses achieve success through the use of custom branded promotional merchandise. Hiring an expert can help you select the perfect item, save time and money, and, most importantly, maximize your results. Alternatively, you can browse Custom Towel Catalog for ideas and reach out to us with any questions to ensure you get the best possible outcome. 

Thank you for reading! We hope you found this article helpful!


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