I saw an Aldi bag on the beach last week — in front of several resort properties worth hundreds of millions in annual revenue. Aldi was getting free marketing. The hotels weren't. Here's the math behind why a $6 branded tote bag outperforms most digital advertising — and what beach and resort brands should be putting their logos on.

An ancient story about twelve spies, giants, and a single verse — "we seemed like grasshoppers in our own eyes, and so we were in their eyes" — contains one of the most powerful insights in business: how you see yourself is how you present yourself, and how you present yourself is how others see you.

78% of event organizers now rate in-person events as their most impactful marketing channel — ahead of paid digital advertising. The rooms are full again. Here's exactly how to make sure your branded merchandise strategy is working as hard as everything else you're investing in them.