La culture du cadeau d'entreprise aux États-Unis n'est pas celle que vous connaissez. Avant votre prochain salon ou événement, voici ce que les entreprises françaises doivent savoir — et comment un partenaire francophone en Floride gère tout sur place.

Five pens I actually carry — and what each one reveals about why the right promotional pen is still one of the smartest, most underestimated marketing investments a brand can make.

Elon Musk makes flamethrowers, tequila, and $40 robot action figures that sell out in minutes. He could buy any advertising platform in the world — and he keeps coming back to physical branded merchandise. Here's what that tells us about the power of swag done right.