top of page

How Sales Pros Can Master Nonverbal Communication

In the world of sales, nonverbal communication speaks volumes. Your body language often shapes prospects’ opinions of you more than words do. Only about 7% of communication involves words, while 55% is visual, involving body language. Simple actions like mirroring your prospects’ gestures and maintaining eye contact can convey your interest and confidence. The opposite is also true; if you’re checking your phone or averting your eyes, you’re signaling disinterest or discomfort.

Sales Pros Communication

Philippe Deray, a marketing manager for Florida Custom Merch, emphasizes the importance of mastering your nonverbal signals when meeting with prospects. Here are some ideas:

Make Direct Eye Contact

This is one of the best ways to show confidence and begin to establish rapport. It can be tricky if you’re on a video call, Philippe says, so be intentional by looking squarely into the camera when speaking. When the other person is talking, watch them on your screen, but then re-engage the camera when you talk.

Talk with Your Hands

People subconsciously prefer relaxed hand gestures over closed gestures, like hands that are hidden or held close to the body. Feel free to relax your arms and keep your palms open. If you feel particularly enthusiastic about something, use your hands to show a promo product’s size or functionality. Just don’t overdo it so you don’t seem fidgety, Philippe says.

Use Facial Expressions

If you smile, there’s a good chance the other person will also smile. A smile has the power to change the prospect’s emotions for the better, Philippe says. You can also use affirmative nods and engaged expressions, as long as they come across as natural and not exaggerated.

Watch Your Posture

You should ideally sit upright but not ultra-straight. The idea is to appear comfortable and at ease, Philippe says. You can show engagement by leaning forward slightly.

Make Sure Others Can See Your Body Language

If you’re on a video call, make sure your camera provides a clear view of your face and upper body and you have room for hand gestures to show enthusiasm. Philippe recommends using proper lighting to avoid shadows and glare. Ensure the background isn’t distracting. You can show your personality, but the focus should be on you.

Incorporate Custom Branded Merchandise

Custom branded merchandise can be a powerful tool in your nonverbal communication arsenal. Wearing branded apparel or using branded items during meetings can subtly reinforce your company’s identity and professionalism. When discussing promotional products, having samples on hand to demonstrate can enhance your presentation, making it more engaging and memorable for your prospects. These items can serve as visual aids, helping to illustrate the points you're making and leaving a lasting impression.

Don’t overlook the importance of body language in your sales conversations. Little gestures like nodding and leaning in attentively can reassure prospects that you’re listening and enhance the conversation. And remember, incorporating custom branded merchandise can add an extra layer of connection and professionalism to your interactions.


With so many options available, choosing the right branded promotional item can be overwhelming. Since 2016, we, at Florida Custom Merch, have helped numerous businesses achieve success through the use of custom branded promotional merchandise. Hiring an expert can help you select the perfect item, save time and money, and, most importantly, maximize your results. Alternatively, you can browse our catalog for ideas and reach out to us with any questions to ensure you get the best possible outcome. 

Thank you for reading! We hope you found this article helpful!


Most Popular Types of Custom Merch (click on image to get more info)


Listen & Learn


bottom of page