The failure rate for AI and digital transformation projects in hotels is between 60% and 85%. A famous Japanese hotel staffed by 243 robots had to fire over half of them. Here's what happens when a hotel forgets it's in the hospitality business — and what it takes to get the human touch back.

International hospitality is evolving through technology that enhances personalized, seamless guest experiences. Innovations like contactless check-in, AI services, smart rooms, and data-driven personalization help hotels stay competitive globally. Balancing tech with human touch and addressing challenges like cybersecurity is key. Embracing these advances is essential for hospitality brands to thrive in today’s experience-driven travel market.