58% of Americans choose restaurants they consider visually shareable on social media. Your branded merchandise is part of that calculation. Here's what it actually does for a Florida restaurant — and what most establishments are leaving on the table by treating it as an afterthought.

Not every coaster material is right for every venue. From pulpboard and cork to leather, wood, bamboo, stone, neoprene, and metal — here's a complete guide to branded coaster materials and which works best for your specific business.

A great meal brings customers in once. Branded merchandise brings them back. Here are six concrete, actionable ideas restaurants can use this week to build loyalty, create retail revenue, and turn first-time diners into regulars.