Your golf club's experience is excellent. Your members pay for that excellence and feel it on the course. But somewhere between the bag drop and the pro shop, the branded merchandise stops reflecting that standard. The tournament gifts disappear. The pro shop items don't sell. The staff polo doesn't fit. Here's how to build a branded merchandise program that matches your course — and generates revenue while it does.

There's a difference between putting your logo on a tumbler and putting your logo on a YETI. When your brand appears next to a name people already know and trust, the equity of that name transfers to yours. Here's the full guide to premium co-branded merchandise — from YETI and Patagonia to Callaway, Tumi, Moleskine, and beyond.