International hospitality is evolving through technology that enhances personalized, seamless guest experiences. Innovations like contactless check-in, AI services, smart rooms, and data-driven personalization help hotels stay competitive globally. Balancing tech with human touch and addressing challenges like cybersecurity is key. Embracing these advances is essential for hospitality brands to thrive in today’s experience-driven travel market.

To make a midscale or larger brand hotel stand out with better branding, it's essential to focus on a comprehensive strategy...