Florida hosts six major international industry trade shows between August and November 2026 — HEAT, FRLA Summit, Surf Expo, Florida Restaurant Show, The Hospitality Show, and IAAPA Expo. Here's the complete calendar, merchandise ordering deadlines, and why international exhibitors need a local partner on the ground.

The Hospitality Show is coming to Miami Beach — and the brands that show up with a strategy, not just a bag of giveaways, are the ones people remember. Here's what you need to know about branded merchandise before the show floor opens.