The 2026 FIFA World Cup will bring millions of international and domestic travelers to 11 U.S. host cities, creating unprecedented opportunities for hotels to boost occupancy, revenue, and brand loyalty. From New York to Seattle, hotels that plan early, activate fan experiences, and think beyond the room can turn this global event into lasting business growth.

As the global middle class swells to 800 million travelers in the coming decades, hotels must shift focus from just attracting guests to retaining them. The key? Personalization. From customized welcome gifts and branded merchandise to loyalty programs tailored to individual preferences, creating a memorable, value-rich experience is what keeps guests coming back.