A sponsor joins, the audience changes, the company rebrands, or the event evolves after the branded-merchandise plan is already approved. Learn how to decide what can still be used, what should be supplemented, and what truly needs replacement.

Your branded merchandise does more than carry a logo—it can reinforce or contradict your company's message. See what happened when a customer's product selections did not match the eco-friendly positioning emphasized throughout its website.

Elon Musk makes flamethrowers, tequila, and $40 robot action figures that sell out in minutes. He could buy any advertising platform in the world — and he keeps coming back to physical branded merchandise. Here's what that tells us about the power of swag done right.