Hotels invest in branded welcome amenity kits for guests. The staff break room gets generic mugs and plastic water bottles. Hotels with highly engaged employees see 12% higher guest satisfaction scores and 18% higher revenue per available room. Here's what branded merchandise has to do with employee wellness — and why it's the most overlooked hospitality investment.

The failure rate for AI and digital transformation projects in hotels is between 60% and 85%. A famous Japanese hotel staffed by 243 robots had to fire over half of them. Here's what happens when a hotel forgets it's in the hospitality business — and what it takes to get the human touch back.

When VIPs or last-minute events arrive, rush orders for custom merchandise keep hotels ready, impress guests, and run smoothly.