Looking to boost your brand this summer? The 4th of July is the perfect time to connect with your audience in fun, memorable ways. From branded BBQ kits to pool party giveaways and patriotic sidewalk sale swag, this article shares five creative promotional product ideas to help your business shine brighter than the fireworks. Whether you're planning a big event or a simple thank-you gesture, these tips will help keep your brand top of mind all summer long.

Not all promotional products are created equal. Discover why this beautifully printed pen’s sticky finish turned a great-looking item into a disappointing experience—and why sampling is essential before you invest in custom merchandise.