How to Choose the Right Retractable Banner for Your Business
- Florida Custom Merch
- Jul 17
- 3 min read
Retractable banners (also called pull-up or roll-up banners) are one of the most versatile and impactful marketing tools available. They’re portable, easy to set up, and provide a strong visual presence at events, tradeshows, storefronts, lobbies, and presentations. But with so many options available, it can be hard to know which type is right for your needs.
1. Size Matters: Choose Based on Your Setup Space
The most common banner size is 31.5 inches wide by 83.5 inches tall — it’s a great go-to for most applications. However, depending on your space, there are other sizes to consider:
Standard Sizes: 24", 31.5", 36", and 46" wide
Tabletop Sizes: 18" or 24" wide by about 39" high — ideal for compact trade show tables, booths, or countertop displays
Tip: Always check the space you'll be setting up in before choosing your banner width and height.
2. Single-Sided or Double-Sided Display?
Most retractable banners are single-sided, meaning the print is only visible from the front. But double-sided banners allow you to display two different messages or visuals back-to-back using the same hardware — ideal for open spaces or events where foot traffic comes from both directions.
3. Swappable Graphics: Reuse the Stand, Update the Message
Some retractable banners are designed to allow for graphic swaps. If your logo changes, a promotion ends, or the hardware breaks, you don’t necessarily need to buy an entirely new unit. Instead, you can just replace the banner insert.
This is a great option for:
Seasonal promotions
Rebranding
Multiple product lines or services using the same hardware
4. Adjustable Height for Versatile Use
Look for telescoping pole hardware if you want to adjust the height of your banner. This is especially helpful when you need the same banner to work as:
A full-height floor display
A shorter tabletop banner
Having the flexibility to adjust the height adds value and long-term usability to your display.
5. Material Options: Choose Based on Lighting & Environment
There are two popular print materials used in retractable banners, and the choice depends on your setting:
No-Curl Hybrid Media: Durable with a slight shine. Good for general use.
No-Curl Opaque Fabric: Matte finish that won’t reflect lighting — great for indoor displays with direct lighting, photography setups, or video recording.
Bonus Tip: Both options are designed to lay flat and not curl at the edges over time — unlike lower-quality vinyl banners.
6. Quantity: Matching Sets for Multiple Locations
If you have multiple event teams, retail locations, or departments, ordering matching sets of banners ensures consistency and brand recognition across the board.
Most suppliers offer bulk pricing starting at just two units — so if you’re planning ahead for a roadshow or multiple events, it’s worth asking about quantity discounts.
Final Thoughts: Let the Purpose Guide the Product
Choosing the right retractable banner starts with a clear idea of how, where, and how often you plan to use it. Here’s a quick checklist:
✅ Where will you set it up — on the floor or a table?
✅ Will it be in a well-lit area?
✅ Do you need to update the graphic often?
✅ Do you want to use it for multiple campaigns or events?
✅ Do you need to pack it up and travel with it?
Once you answer those, the right size, style, and material become much easier to choose.
Need Help Deciding?
We’re happy to help you sort through the options — without overwhelming you. Just let us know your use case, and we’ll recommend a banner that fits your goals and your budget.
With so many options available, choosing the right branded promotional item can be overwhelming. Since 2016, we, at Florida Custom Merch, have helped numerous businesses achieve success through the use of custom branded promotional merchandise. Hiring an expert can help you select the perfect item, save time and money, and, most importantly, maximize your results.
Thank you for reading! We hope you found this article helpful!
Most Popular Types of Custom Merch
(click on image to get more info)
Comments