Why Good Isn’t Always Good Enough: A Behind-the-Scenes Look at How We Maximize Every Order

Florida Custom Merch
Jul 25
2 min read

Updated: 6 days ago

Most of the time, I prefer to shoot my videos from my office—where the lighting’s better, the sound’s cleaner, and the setup is just right. But today, while away from the usual workspace and checking on a customer’s order, I had a thought that I couldn’t wait to share.

ChatGPT Is Only as Good as What You Feed It

You can ask ChatGPT for hotel giveaway ideas — and it’ll give you a generic list: water bottles, tote bags, pens, sunglasses. But that’s only the beginning.

What ChatGPT doesn’t know — unless you already do — is:

What items are trending in hospitality right now
Which materials feel upscale vs. budget
What decoration methods work best with your timeline
What products are in stock, customizable, and shippable in time
Which products align with your specific guest demographic (families? business travelers? long stays?)

Unless you have industry experience, you may not give ChatGPT the right context to get truly useful answers. And that's exactly why hotels call us.

Experience + AI = The Real Power Combo

We use ChatGPT to brainstorm and organize ideas — but the value comes from combining that AI-generated creativity with decades of hospitality insight. Our founder, Philippe, was raised in the hotel world and has helped hundreds of Southeast properties stand out with custom merchandise that’s fast, functional, and on-brand.

We know:

How to bring a brand to life through physical products
How to plan around hotel events, grand openings, and seasonal rushes
Which products make guests say “Wow” — and which get left behind
How to match your hotel’s look, feel, and guest profile with merchandise that fits

Whether you’re a luxury beachfront resort, a boutique property, or a reliable extended-stay hotel — we tailor the options to your needs.

What We Offer

Florida Custom Merch provides:

Custom staff apparel (embroidery & screen print)
Guest welcome gifts & VIP touches
Event swag for trade shows, weddings, and meetings
Retail-ready merchandise for gift shops and lobbies
Rush orders and free samples on most items
Personalized service with real people who understand your timeline and budget

Serving Hotels Across the Southeast

We’re based in Florida and proudly work with hotels across the Southeast U.S. — from Florida and Georgia to the Carolinas and beyond. Whether you're planning your next big event, upgrading staff gear, or simply want to elevate the guest experience — we're here to help.

Ready to Go Beyond AI?

AI tools like ChatGPT are great — but only when combined with real knowledge, relationships, and execution. Let us show you what’s truly possible for your next hospitality project.

Ask An Expert/Request a Quote

With so many options available, choosing the right branded promotional item can be overwhelming. Since 2016, we, at Florida Custom Merch, have helped numerous businesses achieve success through the use of custom branded promotional merchandise. Hiring an expert can help you select the perfect item, save time and money, and, most importantly, maximize your results.

Thank you for reading! We hope you found this article helpful!

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