Independent hotels stand out by embracing their local communities. Through partnerships with local businesses, showcasing regional talent, and offering authentic guest experiences, they create a true sense of place while boosting the local economy. Supported with thoughtful branding and curated merchandise, they become more than places to stay—they become part of the destination’s story.

Yes, it can be worth it for boutique hotels to use branded merchandise.

To make a midscale or larger brand hotel stand out with better branding, it's essential to focus on a comprehensive strategy...