In today’s social media-driven world, hotels and resorts face the challenge of standing out. Influencer marketing offers a powerful way to showcase your property authentically, from rooftop lounges to luxury spa experiences. By partnering with the right influencers and providing thoughtful branded merchandise—like custom welcome kits, eco-friendly water bottles, or hotel robes—you can turn social media impressions into real bookings and long-term brand loyalty.

ChatGPT and AI tools are powerful assistants—not replacements for your creativity or expertise. In the hospitality industry, these tools can save time and spark ideas, but they work best when guided by your knowledge and careful review. The true power of AI lies in you—your insight, direction, and creativity.

AI-powered search is changing how travelers find hotels—and if your property isn’t showing up in AI-generated results, you’re missing out. This post breaks down Generative Engine Optimization (GEO), how it differs from traditional SEO, and practical steps hotels can take to stay visible in the evolving digital landscape.

Hilton recently surpassed 500 hotels in Florida, marking a major milestone in the state’s booming hospitality sector. As lifestyle-focused properties continue to rise, branded merchandise is playing a larger role in enhancing guest experience, building loyalty, and standing out in a competitive market. Discover how Florida-based hospitality teams are using custom promotional products to create memorable, on-brand moments from check-in to check-out.

Custom branded merchandise offers hotels long-lasting brand visibility, guest loyalty, and a lower cost per impression than traditional advertising methods like Google Ads or OTAs. Discover why merch is more than just a giveaway—it’s a smart marketing strategy.

Custom branded merchandise isn’t just a giveaway—it’s a powerful way to welcome guests, promote your hotel, and create lasting impressions. Discover how items like tote bags and hats can enhance guest experiences and build brand loyalty.

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These items not only add a personalized touch but also serve as functional keepsakes that guests associate with positive travel experiences

Home2 Suites, part of the Hilton brand, has a unique opportunity to leverage custom branded merchandise that aligns with its extended-stay