Looking to boost your brand this summer? The 4th of July is the perfect time to connect with your audience in fun, memorable ways. From branded BBQ kits to pool party giveaways and patriotic sidewalk sale swag, this article shares five creative promotional product ideas to help your business shine brighter than the fireworks. Whether you're planning a big event or a simple thank-you gesture, these tips will help keep your brand top of mind all summer long.

The newly passed “Big Beautiful Bill” makes tax cuts permanent and eliminates federal taxes on tips and overtime—putting more money into Americans’ pockets. For the hospitality and travel industries, this signals a major spending boom. Discover how hotels, restaurants, and entertainment venues can stand out by offering thoughtful, guest-first experiences that show travelers: “We care.