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The Psychology of Promotional Products: Why Swag Works
Discover how promotional products use psychology—reciprocity, utility, and emotional design—to build brand loyalty and leave lasting impressions.

Florida Custom Merch
Sep 184 min read


Why Testing Your Branded Merchandise Matters: Lessons from Flower-Shaped Highlighters
At Florida Custom Merch, we don’t just supply branded products—we test them. A recent batch of flower-shaped highlighters looked perfect online, but one color was randomly dried out. By catching issues like this before they reach clients, we ensure every item reflects your brand’s quality and care.

Florida Custom Merch
Sep 176 min read


Is Your Budget Dictating the Quality of Tradeshow Merchandise? Why It’s Both OK and Not OK
Discover how your budget impacts the quality of tradeshow merchandise, and learn strategies to balance cost, creativity, and brand impact for events of any size.

Florida Custom Merch
Sep 114 min read


Poker Chips: A Low-Cost, High-Impact Way to Bring Guests Back to Your Hotel
Custom poker chips help hotels build loyalty by giving every guest a tangible, memorable reward. Perfect for families, business groups, and local partnerships, this simple system encourages repeat visits and keeps your hotel top-of-mind.

Florida Custom Merch
Sep 84 min read


Leave a BIG Impression: Why Hotels and Resorts Should Hand Out the Giant Pencil
Hotels and resorts can make a lasting impression with a giant 14-inch pencil. More than a fun giveaway, it boosts brand visibility, encourages guest engagement, and creates social media buzz, turning a simple gift into a powerful marketing tool.

Florida Custom Merch
Sep 34 min read


Why Independent Hotels Should Embrace Their Local Community — And How to Do It
Independent hotels stand out by embracing their local communities. Through partnerships with local businesses, showcasing regional talent, and offering authentic guest experiences, they create a true sense of place while boosting the local economy. Supported with thoughtful branding and curated merchandise, they become more than places to stay—they become part of the destination’s story.

Florida Custom Merch
Sep 25 min read


The Lasting Impact of Tactile Marketing in a Digital World
In a world where digital messages vanish as quickly as they arrive, tactile marketing stands out. Physical items — from catalogs to branded merchandise — linger in our daily lives, keeping your brand visible long after the first interaction. They create emotional connections, spark curiosity, and act as subtle, lasting reminders of your business. Unlike fleeting emails or ads, well-crafted physical marketing can influence decisions quietly, steadily, and memorably.

Florida Custom Merch
Aug 284 min read


Stand Out This Tradeshow Season: Upgrade Your Giveaways
Tradeshow season is the perfect opportunity to make a lasting impression. Upgrade your giveaways with stylish, share-worthy items like custom sunglasses, paired with interactive experiences that create buzz, generate social media content, and ensure your brand stands out long after the event ends.

Florida Custom Merch
Aug 273 min read


Influencers and Your Hotel or Resort: Are They Worth the Investment?
In today’s social media-driven world, hotels and resorts face the challenge of standing out. Influencer marketing offers a powerful way to showcase your property authentically, from rooftop lounges to luxury spa experiences. By partnering with the right influencers and providing thoughtful branded merchandise—like custom welcome kits, eco-friendly water bottles, or hotel robes—you can turn social media impressions into real bookings and long-term brand loyalty.

Florida Custom Merch
Aug 205 min read


Trade Show Giveaways in Florida: How the Right Branded Merchandise Can Transform Your Event
The right promotional products turn trade show traffic into lasting brand impressions.

Florida Custom Merch
Aug 194 min read
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